Takeaway 1: Validation by numbers is compelling. They are an internet media, news, and entertainment company focusing on digital media. Airbnb uses a straightforward perceptual map to show its positioning within the market.īuzzfeed is a well-known content-creation company worldwide, worth just over $1.13 billion based on the number of shares the company estimates it has outstanding. Investors know that competition is expected, so clearly showing all the competitors in the space and your positioning helps the investor understand if the business is viable or not. Takeaway 2: Have a clear understanding of competitors and competition. Airbnb's explanation of their business is concise but impactful - Book room's with locals rather than hotels. Ideally, you should describe your business in 1 sentence, making it easy enough that anyone could understand your business. Like a story or article, it needs to hook your audience and reel them in. Takeaway 1: The very first slide, the intro, is key to keeping your audience engaged and interested in what you are about to say next. Their pitch deck serves as a masterclass in pitching. This company is one of the legendary startup success stories of our time. Airbnb operates an online marketplace for lodging, primarily homestays for vacation rentals and tourism activities.
